The first thing you need to know about Augusta Street is that is divided, by the Paulista Avenue, into two sides: Jardins and Downtown. In Portuguese: Baixo Augusta (Downtown Augusta).
Baixo Augusta is where the stories happen. It is where the gatherings, strolls, parties happen. It is the hiding place, the warm up, the search, the loss, the shelter, the hope, the home, my yard…
The project focus mainly on the nightlife activities of Augusta Street and around, a area that is the cradle of bohemia and prostitution of São Paulo. Walking there you notice the events never end. All social classes and urban tribes are there together; each one in its own life, in its own gatherings, without paying much attention on what is going on around them, focusing only on their respective escapes from the daily life basis.
When the sun hides, Augusta Street transforms its sidewalks, stores and services into a nest of bars, nightclubs and parties, which satiate its users. Although all the drunk laughs that explodes under the moon light, when we look closer for that mosaic of people, its possible to get sensitive with a group that are just trying to survive one more night. This way is possible to understand the project is not only about the street, but a essay of people and connections. About behaviors, moments and seeks. About seeing beyond.
On goal to aware people a little bit more about the project and all the contrasts attached to it, it was put wheatpaste posters around the walls of the neighborhood. With time was possible to realize a happy irony to see the posters been intervening from the hands of people from Baixa Augusta. They were ripped, sprayed graffiti on, paste other poster above…
This edition displays solo digital photos, diptychs and triptychs from digital photography to the reproduction of the intervened posters, showing many forms that a same photo has achieved – a unique piece of art – from the photographer’s hands, to the hands of Augusta Street itself.
Today, in 2021, the project continues at a slow pace, with the Instagram account practically forgotten and rare photographic walks, but with the arrival of the pandemic, in early 2020, some editions returned, in addition to few photographic walks that happen sporadically to register the street in the pandemic period.
